Sunday, October 7, 2007

Apple Lowers iPhone Price

Apple lowered the iPhone's price on September 5 and also said it would stop selling the $499 4-gigabyte model. The company said they were lowering the iPhone price to attract more customers, in time for the holiday season. They reduced the price of the 8-gigabyte iPhone by a third, from $599 to $399, within two months of the gadget's June debut. Hundreds of early customers who paid the initial full price didn't expect a reduction so soon and complained.



In the efforts of Apple to make all of their customers happy, they issued an apology the next day. Under its return policy, Apple refunded the $200 difference for those who bought the phone within 14 days of the reduction.

The company offered a $100 credit at Apple stores for those who purchased the higher-priced phone before that period. The credit would be available for people who bought either the $599 8-gigabyte iPhones or the $499, 4-gigabyte model before August 22. People who bought the phones more recently are eligible for refunds. The retail or online store credit will be delivered to them electronically by filling out a form on Apple's Web site. The deadline for people who purchased iPhones between August 22 and September 4 to submit refund claims is September 19.

Apple Inc. sold its millionth i Phone days after its price slash.

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