Sunday, November 18, 2007

Laser-Engraved Design for Zune Players

Microsoft announced it will engrave designs by contemporary artists on the back of its Zune media players free of charge starting Tuesday, November 20 when the new line goes on sale. Zune media players have 4 gigabytes or 8 gigabytes of storage, and a larger model has an 80 GB hard drive. This is part of their efforts to match Apple.


Microsoft Zune Originals include work from 18 artists, including illustrators Catalina Estrada of Spain, Skwak of France and Nobumasa Takahashi of Japan. The intricate designs take up most of the metallic back surface of the players. Many of the artists have collaborated with sneaker companies or snowboard manufacturers on limited-edition products.

The company will also offer 20 smaller graphic designs inspired by classic tattoo art, leaving room for three lines of text chosen by the customer. Those who choose no design can have up to five lines of text engraved. Apple, on the other hand, only engraves a line or two of small text on the back of its iPods and iPhones.

Microsoft said the engraving service is free for a limited time, and is only available through its Zune site.

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